Fleetwood Mac’s ‘Never Going Back Again’ Featured in Bank Commercial

The guitar line that pursues a young man in the newest Bank of America commercial as he purchases a bouquet of flowers, catches a cab & knocks on an apartment building door is unmistakable. Anybody of the 40 million masses who have purchased Fleetwood Mac‘s ‘Rumours’ since its 1977 release will be familiar with the guitar sample from ‘Never Going Back Again.’ However the instrumental edition heard in the ‘Flowers’ commercial is in a lower key than the recognizable cut (played by the song’s writer, Lindsey Buckingham) everybody knows from ‘Rumours.’ It is most absolutely not the unique Fleetwood Mac recording, but that’s certainly ‘Never Going Back Again’ scoring the 30-second commercial, piece of Bank of America’s Life’s Better When You are connected campaign. Like lots of ‘Rumours’ album, ‘Never Going Back Again‘ has had remarkable staying power over the previous 35-plus years. Fleetwood Mac still makes the song in concert as a Buckingham platform. He plays it solo on the record & still contains it in his own shows. No word on who is plucking those well-known notes for Bank of America, & whether or not Buckingham had something to do with it, other than providing his permission to utilize the song.