The guitar line that pursues a young man in the newest Bank of
America commercial as he purchases a bouquet of flowers, catches a cab &
knocks on an apartment building door is unmistakable. Anybody of the 40 million
masses who have purchased Fleetwood Mac‘s ‘Rumours’ since its 1977 release will
be familiar with the guitar sample from ‘Never Going Back Again.’ However the
instrumental edition heard in the ‘Flowers’ commercial is in a lower key than
the recognizable cut (played by the song’s writer, Lindsey Buckingham)
everybody knows from ‘Rumours.’ It is most absolutely not the unique Fleetwood
Mac recording, but that’s certainly ‘Never Going Back Again’ scoring the
30-second commercial, piece of Bank of America’s Life’s Better When You are
connected campaign. Like lots of ‘Rumours’ album, ‘Never Going Back Again‘ has
had remarkable staying power over the previous 35-plus years. Fleetwood Mac
still makes the song in concert as a Buckingham platform. He plays it solo on
the record & still contains it in his own shows. No word on who is plucking
those well-known notes for Bank of America, & whether or not Buckingham had
something to do with it, other than providing his permission to utilize the
song.
